The song we have chosen to create a music video for is 'Stars of CCTV' by Hard-Fi. For this project we had to choose a song that didn't already have a music video made for it so that made the task of finding a song even harder. But thankfully we found a song that we all agreed we liked and hadn't got a music video. We thought this would be an ideal song choice because it's by a well known band, it's a good song to listen too and we've already thought of some good ideas for our actual video.
Target Audience: The target audience we found for the band Hard fi was generally young people. The target audience, on the socio economic scale, were working/middle class and up although not the top classess. The band are very popular amongst young people including students which are our target audience. The groups have had a huge success in the music industry ad have been nominated for various awards such as the Brits and Mercury awards.
Their album "Stars of CCTV" is the album we have picked our song from has also proved very successful and reached the number one spot in 2006. The album has sold over 1.2 million world wide with 600,000 in the UK alone (http://en.wikipedia.org/wiki/Hard_Fi) making this album a good one to focus on.
Target Audience: The target audience we found for the band Hard fi was generally young people. The target audience, on the socio economic scale, were working/middle class and up although not the top classess. The band are very popular amongst young people including students which are our target audience. The groups have had a huge success in the music industry ad have been nominated for various awards such as the Brits and Mercury awards.
Their album "Stars of CCTV" is the album we have picked our song from has also proved very successful and reached the number one spot in 2006. The album has sold over 1.2 million world wide with 600,000 in the UK alone (http://en.wikipedia.org/wiki/Hard_Fi) making this album a good one to focus on.
This is a brief plan i made at the beginning of the task. This helped with choosing the right band and song for the video.
Lyrics: Stars of CCTV - Hard-Fi
And every move that I make
Gets recorded to tape
So somebody up there
Can keep me safe
I'm going out tonight
I've got my hair just right
I'm always looking good
For the spotlight
Stick 'em up
Give me the money
A winning smile
Up to the gallery
I'm gonna get my face on the 6 'o' clock news
We're the stars of CCTV
Making movies out on the street
We're the stars of CCTV
Can't you see the camera loves me?
On every corner, every street
Down every underpass you'll see
Somebody's stealing the show
Somebody looking like me
I'll see you out tonight
Just got the pose just right
We're always looking good
For the spotlight
We turn it on
And so we're full of speed
We fill the screen
Can't help but notice me
I'm gonna get my face on the 6 'o' clock news
We're the stars of CCTV
Making movies out on the street
Flashing blue lights, camera, action
Watching my life, main attraction
We're the stars of CCTV
Can't you see the camera loves me?
We're the stars of CCTV
Making movies out on the street
Flashing blue lights, camera, action
Watching my life, main attraction
We're the stars of CCTV
Can't you see the camera loves me?
Analysis of another video:
http://www.youtube.com/watch?v=WoNdgxPzSfc
One of their other music videos i like is 'Can't get along (without you)' and i have decided to analyse this one.
It's a narrative video in which for the majority of the video we see a chase scene between the lead singer and another man. At the beginnging we see the main character being knocked to the floor in a fight , in the next scene he is lying on the floor of what looks like a police van, he breaks out of the van and begins the chase sequence with the other guy he had a fight with. There are quick cuts in the chase sequence that go back to how he came to be in that situation which is useful becuase the audience watching now know what it going on.
We only see another band member once and thats when the chase enters a house and the drummer is sat playing in the living room.
One theme that pops up a lot throughout the video is violence and this is initially what the narrative in the video is about and what it revolves around until the climax at the end. At the end of the video the main man jumps into a car and escapes.
Slow motion close ups are used at the very begginning of the video to perhaps emphasis the event that was taking place and to make it seem a little bit more intense. Slow motion editing is used frequently throughout the video to convey the sense of exaggeration and that the actions are far more over the top than they appear.
Another one of their videos i will analyse is "Cash Machine" http://www.youtube.com/watch?v=5z7JgJedjRc . This video again sees young people being portrayed as criminals and vandals. In the video the youths are shown as being part of a gang who are working for an east end crime lord. Throughout the video the theme of espionage and crime is presented and the characters in the plot are shown commiting various criminal offences. The general plot is about the group of guys intercepting another man and retrieving his case. The band are shown performing in a field thats near an airport and they are all wearing white jump suits which could be portraying them as criminals. In various sections of the video the characters are wearing masks of well known political figures i.e Maggie Thatcher, this could be a way of representing rebellion on modern society.
And every move that I make
Gets recorded to tape
So somebody up there
Can keep me safe
I'm going out tonight
I've got my hair just right
I'm always looking good
For the spotlight
Stick 'em up
Give me the money
A winning smile
Up to the gallery
I'm gonna get my face on the 6 'o' clock news
We're the stars of CCTV
Making movies out on the street
We're the stars of CCTV
Can't you see the camera loves me?
On every corner, every street
Down every underpass you'll see
Somebody's stealing the show
Somebody looking like me
I'll see you out tonight
Just got the pose just right
We're always looking good
For the spotlight
We turn it on
And so we're full of speed
We fill the screen
Can't help but notice me
I'm gonna get my face on the 6 'o' clock news
We're the stars of CCTV
Making movies out on the street
Flashing blue lights, camera, action
Watching my life, main attraction
We're the stars of CCTV
Can't you see the camera loves me?
We're the stars of CCTV
Making movies out on the street
Flashing blue lights, camera, action
Watching my life, main attraction
We're the stars of CCTV
Can't you see the camera loves me?
Analysis of another video:
http://www.youtube.com/watch?v=WoNdgxPzSfc
One of their other music videos i like is 'Can't get along (without you)' and i have decided to analyse this one.
It's a narrative video in which for the majority of the video we see a chase scene between the lead singer and another man. At the beginnging we see the main character being knocked to the floor in a fight , in the next scene he is lying on the floor of what looks like a police van, he breaks out of the van and begins the chase sequence with the other guy he had a fight with. There are quick cuts in the chase sequence that go back to how he came to be in that situation which is useful becuase the audience watching now know what it going on.
We only see another band member once and thats when the chase enters a house and the drummer is sat playing in the living room.
One theme that pops up a lot throughout the video is violence and this is initially what the narrative in the video is about and what it revolves around until the climax at the end. At the end of the video the main man jumps into a car and escapes.
Slow motion close ups are used at the very begginning of the video to perhaps emphasis the event that was taking place and to make it seem a little bit more intense. Slow motion editing is used frequently throughout the video to convey the sense of exaggeration and that the actions are far more over the top than they appear.
Another one of their videos i will analyse is "Cash Machine" http://www.youtube.com/watch?v=5z7JgJedjRc . This video again sees young people being portrayed as criminals and vandals. In the video the youths are shown as being part of a gang who are working for an east end crime lord. Throughout the video the theme of espionage and crime is presented and the characters in the plot are shown commiting various criminal offences. The general plot is about the group of guys intercepting another man and retrieving his case. The band are shown performing in a field thats near an airport and they are all wearing white jump suits which could be portraying them as criminals. In various sections of the video the characters are wearing masks of well known political figures i.e Maggie Thatcher, this could be a way of representing rebellion on modern society.
Numerous low angle shots are used when the band are performing in the field giving the audeince the lower status and the band the power. The lead singer sometimes bends down to face directly into the camera which again gives him the higher status and allows him to be direct with the audience.
Their clothes are typical urban ones that are baggy and dirty giving them all a look of lower class in society. When they wear the white jumpsuits they all have the appearance of criminals.
Ideas so far...:
Nightime, black and white set up like a cctv camera following a person. Flash backs on various versuses to what happened to him.
Turns into a chase - he's under influence of drugs, he's running from himself?
________________________________________________________________________________
Mise-en-scene:
Clothes - Hoodies, jeans, t-shirts, trainers, urban wear. These are ideal as they fit the main persons character which is lower class, dodgy, teenage and bad in general.
Props - Fake drugs, cigarettes,
Setting - Average small town road (Lewes, brighton?) , urban area, late night, empty street, police patrol.
Colour - black and white - CCTV, normal regular lighting for flashbacks of the character,
Location: Dark street, general urban class society area. Another location will be in a regular working class house this will be featured in the characters flashbacks.
Time - Night time 11pm - 12am?
Their clothes are typical urban ones that are baggy and dirty giving them all a look of lower class in society. When they wear the white jumpsuits they all have the appearance of criminals.
Ideas so far...:
Nightime, black and white set up like a cctv camera following a person. Flash backs on various versuses to what happened to him.
Turns into a chase - he's under influence of drugs, he's running from himself?
________________________________________________________________________________
Mise-en-scene:
Clothes - Hoodies, jeans, t-shirts, trainers, urban wear. These are ideal as they fit the main persons character which is lower class, dodgy, teenage and bad in general.
Props - Fake drugs, cigarettes,
Setting - Average small town road (Lewes, brighton?) , urban area, late night, empty street, police patrol.
Colour - black and white - CCTV, normal regular lighting for flashbacks of the character,
Location: Dark street, general urban class society area. Another location will be in a regular working class house this will be featured in the characters flashbacks.
Time - Night time 11pm - 12am?
https://docs.google.com/fileview?id=0B2DeceuJlutHN2IyNDQ2NTktYjA3Ny00ZDI5LWE3ZWItNmE0Mjg3ZjU1ZmNl&hl=en - This link leads to the pitch our group gave, it tells the audience our initial ideas for our music video. The video below outlines our intentions for the production of the music video.
Our Story Board:
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