Digipack

For the next part of the task we have to create a digipack for our artist and music video for this i will need to analyse other bands from the same genre as our chosen band and try to gather some ideas from their digipacks. We have to make front, middle and back pages.
A digipack is initially a CD cover/case. We have to make one of these to promote our music video, we are required to create a front, middle and back page.
Digipacks consist of 4 pages - front middle and back. Inside theres the CD and booklet about the album. They are normally made from card and plastic and have plastic holders inside for the CD and or DVD. They consist of a gate fold paperboard so they're in the style of a book.
A Promo pack contains everything that was used to promote the band. This includes the video, advert, demo tape, song list, lyrics posters and all other elements that promote the band. We are required to make one of these for the promotion of our chosen band.

One digipack i will analyse is 'Only by the Night' by Kings of Leon;

Front - The design concept of this cover is unusual and bordering on absurdism. The black and red on white gives the cover a wild and crazy appearance. This is also a representation of the stereotype of Rock because the image is almost shocking and violent.
The text is small and in a simple regular font, this gives the band a sense of originality and simplicity.

The image is an abstract compilation of feathers and eagles. The eagle is a symbol of strength and power so this is an ideal image for a rock band.

Middle

This page consists of only the symbol and the markings around the outside of the page. Again this page is conveying the sense of simplicity and originality.
Overall the page isn't fun to look at but is ideal for a center page as people don't tend to take notive of the inside.

Back

The colour and fonts used are unique but it is hard to read so this could confuse people.

Again the colour most consistant is white which makes the page look new and clean and almost pure. The page is crowded and full of content which is good to look at but may make the page look over the top and too full on.

Front - The design on the front is somewhat enigmatic as there is no real link to the band or the meaning of behind why there are these elements in the frame.

The randomness adds humor to the page giving it public appeal. Being random is popular amongst rock bands as they all seem to strive to be as different as possible. We'll need to take this into consideration when making our digipack.

The colours give the design a positive look although there is no real wow factor about the page, for a typical rock band they haven't used the stereotypical bright colour scheme used by various other artists.

Middle - Showing the band is a good factor as the fans will want to see their role models and musical hero's.

A photo has been used of the band with no editing affects giving it a fresh look. Again the page is made comical by the use of the photo. Comedy is also popular among rock bands and artists.

Back

Another image of the band has been used which will help promote the bands album.

The band members expression is comical giving him the main attention in the photo.

A Black and white affect has been used which makes the photo look authentic and old.

The clothes are very typical of a rock band, the weird hats, leather jackets, tank tops.

Flat Plans

1. On the front cover i decided to have CCTV cameras looking at the earth because it linked to the name of the album and song "Stars of CCTV". I thought stars and thought of space then it all flowed from there. This idea would give the digipack a mordern/futuristic appearance making it more appealing to people in our target audience.

The colours would be bright giving off a positive image and making it appealing to look at.

2. the left inside panel is an image of a dirty and graffitied wall in the street, this would portray the idea that the music video involves grimy settings and so it all relates together.

The colour scheme would be dull greys and slightly monotoned emphasising the dirty, grimy affect.

2.